In the face of a fragmented and overcrowded previous visual identity, we were invited to undertake a significant revamp, prioritizing the harmonization and modernization of the University Club México's graphic presence.
The fresh "UC" graphic sign and the redesigned logo, which harmonizes the sign with refined writing, stand as the hallmarks of this new era. These alterations not only offer a modern and unified visual presentation but also encapsulate the club's mission to remain a privileged meeting point for professionals and society's leaders, resonating with its future sector vision.
This redesign, paying homage to the club’s centenary trajectory, bears witness to the University Club México's dedication to excellence and innovation, promoting a rejuvenated outlook without losing the defining essence carried through the years.