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TRACER

Brand Strategy + Naming + Brand Identity

TRACER is an innovative startup in which a group of lawyers, located throughout the country, solves legal needs and coordinates notarial services for their clients 100% online.

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"A solid brand strategy supported the development of the TRACER brand name and its visual identity design. This strategic support gave us great assurance that the brand would have a promising performance. Franklin, we loved working with you and will continue to collaborate with the studio in the future!."

Ernesto Ramos Cobo, Co-founder Tracer.
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We develop a new name for the venture based on a clear and tangible Brand Strategy. We designed the Brand Identity and its main applications and established the color code and the look and feel for its initial digital applications.  

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Selected projects

Interested in our work?
Contact us; we'll love to hear from you.

New York City

36-01, 36 Ave. 3rd Floor,
LIC, NY 11106.
nyc@franklinvargas.studio

Mexico City

Rio Misisipi 49, piso 14,
Cuauhtemoc, CDMX 06500.
cdmx@franklinvargas.studio

Cordoba City

Hipolito Yrigoyen 146, piso 15, X5000, Cordoba, Argentina. 
cba@franklinvargas.studio

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