TRACER

Brand Strategy + Naming + Brand Identity

TRACER is an innovative startup in which a group of lawyers, located throughout the country, solves legal needs and coordinates notarial services for their clients 100% online.

"A solid brand strategy supported the development of the TRACER brand name and its visual identity design. This strategic support gave us great assurance that the brand would have a promising performance. Franklin, we loved working with you and will continue to collaborate with the studio in the future!."

Ernesto Ramos Cobo, Co-founder Tracer.

We develop a new name for the venture based on a clear and tangible Brand Strategy. We designed the Brand Identity and its main applications and established the color code and the look and feel for its initial digital applications.

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