Faced with the need to achieve a high impact for the city's future, The Institute for Transportation and Development Policy México (ITDP) and the Instituto Mexicano para la Competitividad (IMCO) entrusted us with designing the architectural contest’s identity for their parking reform policy program.
For the logo design, we visually represent the polygon where the architecture competition would take place. We add the space used by parking lots and how this competition seeks to "transform" the area used for parking lots to give more space to the city. Parking spaces that reduce the size and that provide space for the sustainable growth of the town.
Winning projects propose repurposing parking garages to educational and cultural centers focused on visual arts and a mixed-use space with housing, co-working, and recreational facilities.
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