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En Vereda

Brand Identity

En Vereda is a gastronomic project in the City of Madrid. A personal project by Valentin Garcia, an industrial designer, innovation design teacher, and successful competitor of Masterchef Spain.

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We designed the brand for En Vereda following its actual DNA; continuous improvement.
The Madrid startup develops gastronomic products that adapt to its customers' needs, innovating with novel ingredients, and loaded with nutrients. Innovative in their packaging, in their channels, and new technological models.

Balance, Innovation, and Social and Environmental Awareness in a brand system and clearly show you the way forward to improve your health and performance.

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We design the final mark on a graphic structure that allows visual variants for secondary applications that maintain the sign's construction base.

Franklin Vargas.
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Selected projects

Interested in our work?
Contact us; we'll love to hear from you.

New York City

36-01, 36 Ave. 3rd Floor,
LIC, NY 11106.
nyc@franklinvargas.studio

Mexico City

Rio Misisipi 49, piso 14,
Cuauhtemoc, CDMX 06500.
cdmx@franklinvargas.studio

Cordoba City

Hipolito Yrigoyen 146, piso 15, X5000, Cordoba, Argentina. 
cba@franklinvargas.studio

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