En Vereda

Brand Identity

En Vereda is a gastronomic project in the City of Madrid. A personal project by Valentin Garcia, an industrial designer, innovation design teacher, and successful competitor of Masterchef Spain.


We designed the brand for En Vereda following its actual DNA; continuous improvement.

The Madrid startup develops gastronomic products that adapt to its customers' needs, innovating with novel ingredients and loaded with nutrients. Innovative in their packaging, in their channels, and new technological models.
Balance, Innovation, and Social and Environmental Awareness in a brand system and clearly show you the way forward to improve your health and performance.


"With En Vereda, we started with a reasonably clear idea and concept. Still, without the work of the Franklin Vargas Studio, it would have been impossible to transform it into such a complete identity with such high quality. The studio generated a great logo and a dynamic language that has given us a lot of value."

Valentin Garcia, founder.

We design the final mark on a graphic structure that allows visual variants for secondary applications that maintain the sign's construction base.

Selected projects

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