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Captis

Editorial Strategy + Execution

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Challenge

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Solutions

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Impact

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Services

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The development of the TRACER brand name and its visual identity design were at all times supported by a solid brand strategy. This strategic support gave us great assurance that the brand would have a promising performance. Franklin, we loved working with you and will continue to collaborate with the studio in the future!

Franklin Vargas.
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"The development of the TRACER brand name and its visual identity design were at all times supported by a solid brand strategy. This strategic support gave us great assurance that the brand would have a promising performance. Franklin, we loved working with you and will continue to collaborate with the studio in the future!"

Sylviane Ceaux, author.
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The name Captis, an inflection of the Latin word Captus (perfect passive participle of capiō "seize, take"), and the book cover itself, arose from Sylviane's clear position -during the selection of the photos that we would use in the book- to communicate in each election her total understanding and appropriation of the moment to which the image corresponds.

Franklin Vargas.
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This project was conceptualized and designed by Franklin Vargas in asociation with Carmen Cordera for drafft diseñadores asociados.

Selected projects
Offices
Mexico City

+52 (55) 5514 4640
cdmx@franklinvargas.studio

New York City

+1 (718) 433 9407
nyc@franklinvargas.studio

Insterested in our work?
Contact us, we'll love to hear from you.

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