My Approach

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I put the design problem into perspective and find a solution for it in collaboration with my client. 
What makes a brand great lies in my knowledge about design and the client’s business experience.
That combination is what really makes the Brand work!.

My work covers brand strategy, naming, identity design, editorial design, art direction, and digital marketing.

The deliverables can be brand identity systems, advertising campaigns, websites, data visualization and infographics, books and magazines, wayfinding systems, exhibitions, and installations.

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From Strategy to Execution, I carry out each project with a work methodology that allows me to apply my extensive experience in Brand Design in all the assignments, thus achieving that my design services deliver constantly; quality and originality.

Strategy

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Strategy leads the way to

Positioning

Brand Architecture

Brand Messaging

Inspiration

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I deliver Inspiration by

Re-framing the problem

Pushing the boundaries of possibility

Allowing ourselves to think differently

Exploration

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Exploration lead me to

Embracing new perspectives

Commitment to strive for improvement

Mastering our craft

Execution

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I carry out the Execution of 

Brand Identity Systems

Digital Marketing

Editorial Projects

Environmental Graphics

Interested in working with me?
I'll love to hear from you.

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